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Dean Safe Company
Brand Identity, Art Direction, Project Coordination
ABOUT
Dean Safe Company is a top retailer of high quality safes and vaults with 3 retail locations in Southern California and an established nationwide online presence. Their mission is to educate and fit customers with the right safe that caters to their needs the very first time.
The idea behind the branding and art direction for Dean Safe was to demonstrate a clean, professional, and organized aesthetic that would help to educate customers and provide clear navigation between product types, brand, and features based on consumer need.
DESIGN STYLEGUIDE
x Minimal, monochromatic color palette
x Installations that are both functional and applicable
x A modern, industrial design sense
GOAL
Create clean, simple design that translates consistently through all company to consumer interactions. Recognizable, but subtle branding on functional promotional collateral.
